Terms & Conditions

Rule the Top is an SEO agency based in Chennai, Tamil Nadu, India, founded and operated by Madhesh G. Where these terms say “we”, “us” or “our”, they mean Rule the Top. Where they say “you”, they mean the person or business using the site or engaging our services.

We provide search engine optimisation and related services, which may include technical work on your website, content and landing pages, Google Business Profile and local listing work, internal linking and site architecture, structured data, reporting, and advice on converting search traffic into enquiries.

The exact scope of any engagement is set out in the proposal we send you. Nothing on this website forms part of that scope unless the proposal says so.

Search engines are third-party systems we do not control. Their ranking algorithms change without notice, competitors act independently, and results vary by market, budget and starting position.

We therefore do not guarantee any specific ranking position, traffic volume, number of enquiries, or revenue outcome, and we do not guarantee any timeline for results. Any figures, case studies or examples shown on this site describe past work for specific clients and are not a promise of comparable results for you.

For the work to proceed you agree to provide, in reasonable time, the access and information we need. Delays here delay delivery, and we are not responsible for outcomes affected by them.

Fees, billing frequency and any minimum term are set out in your proposal. Unless stated otherwise, invoices are payable within the period stated on the invoice.

We may pause work on an account with overdue invoices. Third-party costs — hosting, tools, paid listings, stock imagery — are yours unless the proposal explicitly includes them.

We take one client per service area for a given service line. While your engagement is active, we will not knowingly take on a directly competing business in the same service area. This exclusivity ends when the engagement ends.

Content, pages and assets we produce specifically for you become yours once the work covering them has been paid for. Our own methods, templates, internal tooling, automation and reporting systems remain ours, and nothing in an engagement transfers them to you.

Everything on this website — text, layout, graphics and code — belongs to us and may not be copied or republished without permission.

Each of us will keep the other's non-public business information confidential and use it only for the purpose of the engagement. We may reference your business name and the nature of the work in our portfolio and case studies unless you ask us in writing not to.

Our work involves platforms operated by others, including Google Search, Google Business Profile, Bing, directories, analytics tools and AI assistants. We do not control their policies, availability, features or decisions, including any decision to suspend, filter or remove a listing or page. We are not liable for the consequences of such decisions, though we will work with you to resolve them.

Either of us may end an engagement by giving the notice period stated in the proposal. Fees for work already performed remain payable. On termination we will hand over the pages and assets produced for you and remove our access to your systems.

To the extent permitted by law, our total liability arising out of or in connection with an engagement is limited to the fees you paid us in the three months before the event giving rise to the claim. We are not liable for indirect or consequential loss, including lost profits, lost revenue, lost enquiries, or loss of data.

Nothing in these terms limits liability that cannot lawfully be limited.

We may update these terms from time to time. The version published on this page is the one that applies, and the effective date is shown at the top. Material changes to an active engagement will be agreed with you rather than imposed through this page.

These terms are governed by the laws of India, and the courts at Chennai, Tamil Nadu have exclusive jurisdiction over any dispute arising from them.