SEO For Search Engines And AI Search
Help customers find you wherever they search today: Google Search, Google Maps, AI Overviews, ChatGPT, Gemini, Claude and Perplexity.
- Search Console Setup
- Analytics Setup
- AI Search Ready
How you get found Live
90+
Search
WhatsApp chatTrusted by growing businesses
Does this sound familiar?
- 01
Not showing on Google
- 02
Missing from Google Maps
- 03
Invisible in AI answers
- 04
Traffic without enquiries
- 05
Competitors outranking you
- 06
No idea what's working
SEO built around how your business wins customers
Pick the path that matches your business. Each one has its own searches, pages and priorities.
Search is no longer one results page
Customers now discover businesses across Google, Maps and AI assistants. Modern SEO makes sure you show up, with the same facts, on every one of them.
Old SEO
Google rankings only
- One results page
- Keyword positions as the goal
- Reports full of rankings
Modern SEO
Every place customers search
- Google Search
- Google Maps
- AI Overviews
- ChatGPT
- Gemini
- Claude
- Perplexity
Everything that decides where you appear
Keyword Research
Technical SEO
Content Optimisation
Internal Linking
Schema Markup
PageSpeed
Search Console
Analytics
Tag Manager
Conversion Tracking
Local SEO
Google Business Profile
Entity Optimisation
AI Search Readiness
Citation Optimisation
Knowledge Signals
Answer-Focused Content
FAQ Optimisation
The setup every search surface relies on
Google, Bing and AI assistants all start from the same place: pages they can find, understand and trust. We set up each layer in accounts you own, and connect them.
- 1
Crawl & index
Search engines can find every page.
XML Sitemap
A list of every page you want found.
Robots.txt
Tells crawlers where to go, and where not to.
Indexing
Every important page checked and in the index.
- 2
Understand
They know what each page is about.
Canonical URLs
One clear version of each page, no duplicates.
Structured Data
Page facts in a format machines read reliably.
Schema Markup
Your business, services and FAQs as schema types.
- 3
Report
You see how you appear in search.
Google Search Console
Queries, clicks, impressions and indexing issues.
Bing Webmaster Tools
The same view for Bing, which also feeds Copilot.
- 4
Measure
You see what visitors do next.
Google Analytics
Organic and AI visits, pages and journeys in GA4.
Google Tag Manager
Every tag managed in one place, no code edits.
Conversion Tracking
Calls, chats, forms and sales tied back to search.
Connected, so every lead traces back to a search
- Which searches found you
- What those visitors did
- Which ones became leads
Rank for the searches that bring buyers
Organic results are still where buying journeys start. We build pages that match what people search, and give Google every reason to show them.
Keyword targeting
Content strategy
Technical optimisation
Internal linking
Authority building
Local SEO
Show up when customers search nearby
For local businesses, the map pack is often the first thing people see. We make your profile, reviews and local pages work together.
Google Business Profile
Reviews
Local pages
Service areas
Local citations
Maps visibility
Be the business AI assistants recommend
People now ask ChatGPT, Gemini, Claude, Perplexity and Google's AI Overviews which business to choose. Those answers draw on pages that are clear, consistent and trusted, so that is what we build.
- ChatGPT
- Gemini
- Claude
- Perplexity
- Google AI Overviews
What helps AI engines cite a business
Entity clarity
Structured content
Schema
Authoritative pages
Answer-first content
FAQ architecture
Topical coverage
Trust signals
Brand mentions
Knowledge consistency
See the AI visits you earn
We track visits from AI assistants in Google Analytics 4, so you can see which ones send you customers.
- chatgpt.com
- gemini.google.com
- claude.ai
- perplexity.ai
AI assistants decide what they cite. We build for the signals they rely on, and report honestly on what changes.
Not every SEO agency builds for modern search
Pick a factor to see the difference.
Typical SEO agency
A one-off audit PDF, with the fixes left to you.
Rule the Top SEO
Crawling, indexing, speed and schema fixed and checked.
This SEO view compares priorities across technical foundations, visibility, AI readiness and reporting, not rankings.
From audit to growth, one clear roadmap
- 1
Start
Audit
Technical, content, local and AI visibility review.
- 2
Setup
Foundation Setup
Search Console, GA4, Tag Manager, schema and fixes.
- 3
Plan
Content Strategy
Pages and answers mapped to how buyers search.
- 4
Optimise
Search & AI Optimisation
Pages optimised for Google, Maps and AI answers.
- 5
Ongoing
Reporting & Growth
Monthly reports, then more of what works.
One strategy, every place you can be found
Google
Google Maps
Google Business Profile
ChatGPT
Gemini
Claude
Perplexity
YouTube
Bing
Everything you should know before starting SEO
Google, Maps, AI search, tracking, reporting and ownership, answered plainly.
What is modern SEO?
Modern SEO helps your business appear everywhere customers now search: Google Search, Google Maps, AI Overviews and assistants like ChatGPT, Gemini, Claude and Perplexity. It still rests on the fundamentals of technical health, useful content, local signals and tracking. We build for every surface, not just one results page.
Is traditional SEO still worth it?
Yes. Google Search is still where many buying journeys begin, and AI assistants lean on the same kind of pages that rank well: fast, clear and trusted. Strong technical SEO and useful content are the foundation for every other search surface, including AI answers.
What does local SEO include?
Google Business Profile optimisation, a page for each service area, local schema, the same business details across directories, and a simple plan for earning and answering reviews. Together they help nearby customers find you in Search and Maps.
How do you improve Google Maps visibility?
We complete and maintain your Business Profile, choose the right categories, build local pages, clean up your citations and help you earn reviews steadily. Distance from the person searching also matters, and no one can change that, so we focus on everything that can be improved.
Can you get my business into Google AI Overviews?
We make your pages strong candidates. AI Overviews draw on pages that already rank, answer questions clearly and are well structured, so that is where we focus. Google decides what appears, so no one can promise a placement, but we check for your appearances and report them.
How do I get my business recommended by ChatGPT?
Make it easy for ChatGPT to understand and trust you. That means pages its crawlers can access, a clearly defined business, answer-first content, consistent facts across the web, and mentions and reviews on trusted sites. We build and track each of these signals.
How does Gemini decide which businesses to mention?
Gemini is part of Google's ecosystem, so a strong Google Search presence, a complete Business Profile and consistent facts about your business all help. We make sure the information Google holds about you is accurate, complete and the same everywhere.
What is schema markup and do I need it?
Schema is structured data that tells search engines and AI assistants exactly who you are, what you offer and where. It can enable rich results and makes your key facts easy to confirm. Almost every business benefits, and we add it to every important page.
Do you set up Google Search Console?
Yes. We verify your site in Search Console in your name, submit your sitemap and monitor indexing, errors and search performance. We set up Bing Webmaster Tools too, since Bing results also feed Copilot.
Do you set up Google Analytics?
Yes. We set up Google Analytics 4 with Google Tag Manager, separate organic and AI assistant visits from other channels, and track calls, WhatsApp chats, forms, bookings and sales, so you can see what search actually brings in.
What do your SEO reports include?
A monthly report covering search visibility, clicks and impressions from Search Console, Maps activity, AI assistant visits, tracked leads from Analytics, the work we completed and what comes next. Written in plain language, with no jargon tables.
How long does SEO take to show results?
It depends on your competition, your site's history and how much needs fixing. Technical fixes and tracking go live quickly; rankings, Maps and AI visibility build as search engines recrawl and trust your pages. We give you a realistic timeline in writing after the audit.
Do I own my accounts and content?
Yes. Search Console, Analytics, Tag Manager, your Business Profile and all the content we create are in your name, with full admin access. There's no lock-in, and if we stop working together, everything stays with you.
Which SEO service is right for my business?
Choose the one that matches how you sell. Small business SEO focuses on local search and Maps, ecommerce SEO on product and category discovery, startup SEO on early foundations, SaaS SEO on buyer journeys to demos and trials, and enterprise SEO on large sites and teams. We confirm the fit on the strategy call.
What we cover before recommending a direction
We use the call to understand your position, assess the search opportunity and define practical next steps.
Ready To Improve Your Search Visibility?
Build a search presence across Google, Maps and AI-powered search experiences.